Rayz Cosmetics: Bringing Affordable, Premium Beauty to India with a Purpose.

Rayz Cosmetics was born from a passion for makeup and a desire to create something uniquely Indian. Founded in 2024 by Sushmita Gupta, Rayz brings together premium-quality color cosmetics curated specifically for Indian skin tones.

With a blend of modern innovation and timeless beauty rituals, Rayz is designed to empower every woman’s “me-time.” From long-lasting, skin-loving formulations to vibrant, multi-purpose products, our brand is committed to delivering luxury without the high-end price tag.

“Rayz is more than a cosmetics brand; it’s a dream to inspire confidence in every woman by offering products designed with her in mind. Our goal is to celebrate the natural beauty of Indian women with products that reflect quality and care,” says Sushmita Gupta.

Rayz Cosmetics represents Sushmita’s dedication not only to beauty but also to social responsibility. A portion of the brand’s earnings will go towards supporting stray animal welfare and societal upliftment efforts. Additionally, Rayz is committed to championing women’s empowerment by offering products that celebrate and honor the diversity of Indian women.

Rooted in responsibility, Rayz also supports animal welfare initiatives, reflecting our founder’s lifelong love for animals. We believe in beauty that not only enhances, but also gives back.

Welcome to RAYZ, Where Beauty Meets Confidence